Pinterest is a search engine.

So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere.

In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels.

This is NOT a step-by-step tutorial (I cover that visually in the blog + YouTube). Instead, I’m giving you the strategy behind the tool so you know what to look for, what matters, and how to choose keywords that can drive real traffic.

Inside this episode, I cover:

• What Tailwind’s keyword tool shows you (demand, related suggestions, and “resonance”)
• How to tell the difference between keywords that help vs. keywords that waste your time
• Why diversifying keywords across your pins matters (especially if you batch content)
• The keyword mistakes that quietly tank reach (vague boards, trend-chasing, mismatched links)
• When Tailwind helps most — and when I still start with Google Search Console first

If Pinterest feels like you’re posting without knowing why, this episode is your clarity moment. Grab your coffee - and let’s make your Pinterest strategy way more intentional.

Visit the Course Page - https://bypwdesigns.com/pinterest-marketing-course

See show notes - https://bypwdesigns.com/tailwind-keyword-research-pinterest/

P&W Designs:

FREE - Your Ultimate Pinterest Marketing Guide

FREE - Is Pinterest Right for Me?

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