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In this episode of the Rectified Podcast, Sandy is having a discussion with Victoria Arakelyan, and Astrid Sarkissian to discuss their entrepreneurial journeys, focusing on their respective brands.

They explore the importance of collaboration, the challenges of running a business, and the cultural inspirations behind their products. The conversation highlights their shared Armenian heritage and how it influences their work, as well as their strategies for growth and market presence.

Chapters

00:00 Introduction to Founders and Their Brands

02:02 Victoria's Journey with Bia Nili

05:59 Astrid's Artistic Ventures

09:56 The Collaboration Story

11:59 Navigating the Business Landscape

16:02 Product Development and Future Goals

19:59 Challenges and Opportunities in Business

23:57 Sales Strategies and Market Presence

28:01 Closing Thoughts and Future Plans

Bianilii’s Website: https://www.biainili.com/

Biainili on Instagram: https://www.instagram.com/biainilinyc/

Astrid’s website: https://shop.astridsarkissian.com/

Astrid on Instagram: https://www.instagram.com/astridsarkissian/

Find me here:

Instagram: https://www.instagram.com/sandydedeian/

TikTok: https://www.tiktok.com/@sandydedeian

LinkedIn: https://www.linkedin.com/in/sandydedeian/

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