In this episode of From the Trenches on the BMK Vision Podcast, Josh Peterson sits down with Steve Brickner, Founder/CEO of Kraken Technology Solutions, for a grounded conversation about where MSPs are headed next—and why the market is rewarding leadership more than ticket throughput.

Steve shares his path from construction into IT, why early-stage MSPs need the ability to pivot quickly, and how “fractional technology leadership” is becoming the new wedge for trust, retention, and higher-value client relationships.

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🎙 What We Cover in This Episode

• Reframing MSP value: from tickets to technology leadership

• Fractional leadership and the consultative MSP model

• Why cybersecurity became table-stakes—and what comes after

• IT as a growth driver (not just a cost center)

• Translating security and tech decisions into CFO-ready ROI language

• Relationship-first prospecting: community, chambers, and content

• Webinars vs podcasts in 2026: attention, intent, and repurposing

• Podcast production stack ideas (Riverside + automated switching)

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👤 Guest Links

Guest LinkedIn: https://www.linkedin.com/in/stevebrickner981ba9242

Company Website: https://krakentechnology.io/

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