In this episode, I sit down with Amy from Hello & Co. to talk about something every small business owner quietly stresses about… their website copy. We go deep into why good copy matters, what actually keeps people reading, and why design alone will never carry the weight of your message.

We also get real about the big question floating around the online business world: Is AI coming for copywriters? Amy and I break down what AI can help with, where it falls flat, and why human connection and real storytelling still win every time.

If you’ve ever stared at your website and thought “this just doesn’t sound like me,” or wondered when it’s time to hire a copywriter vs. DIY, this episode gives you the clarity you’ve been craving.

We talk about: • what makes website copy actually convert • when DIY copy stops working • the difference between “pretty words” and strategic messaging • how personality, tone, and connection impact sales • using AI as a tool without losing your voice • why great copy transforms the way people experience your business

Whether you’re updating your site, prepping for a rebrand, or trying to attract better-fit clients, this conversation will shift the way you think about the words on your website.

Show Notes: https://bypwdesigns.com/website-copy-tips/

Hello & Co

• Group Copy Program: https://hellococreative.com/camp
• Copy writing services by Amy: https://hellococreative.com/copywriting-services
• Follow her on IG: https://www.instagram.com/hellococreative/

P&W Designs:

Web Design Services

SEO Strategy Services

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