In this episode, I sit down with Tom Ridges, founder of Herdify, to explore how understanding human behaviour and herd mentality can revolutionize your marketing strategy.

Tom shares his incredible journey, from spending £70K on a failed app to discovering a unique way of using behavioural science and herd dynamics to help businesses pinpoint exactly where their customers are.

We dive deep into why traditional demographic marketing often fails and how Herdify achieves jaw-dropping results by tapping into the conversations customers are already having.

Tom also candidly reveals key lessons learned from his entrepreneurial journey, the challenges of transitioning from consulting to SaaS, and why curiosity and action-taking are critical for entrepreneurial success.

If you're tired of wasting money on ineffective marketing or want to uncover the hidden force driving consumer decisions, this conversation is packed with actionable insights you won't want to miss.

What You'll Learn:

• How herd mentality impacts customer behaviour (and how you can use it)

• The marketing "secret weapon" behind Herdify's success

• Tom's journey from costly failures to building a thriving startup

• Practical advice for early-stage founders and marketers looking to stand out

Connect with Tom:

LinkedIn

Herdify Website

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Chapters:

00:00 Introduction to Herdify

02:01 Understanding Audience Behavior

06:02 Targeting Innovators and Disruptors

08:02 The Journey of Building Herdify

12:12 Defining Success in Business

15:10 The Importance of Curiosity

18:09 Building Relationships with Customers

19:48 The Qualities of a Founder

24:03 Taking the Leap into Entrepreneurship

29:09 Lessons from Failure

32:06 Challenges in Sales

35:15 Navigating Early Sales Challenges

40:06 The Importance of a Strong Team

42:29 Key Hires and Their Impact

48:47 Long-Term Vision for Herdify

50:49 Overcoming Product Perception Challenges

55:31 Advice for Aspiring Entrepreneurs

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