Do you ever feel like your life is being run by an invisible rulebook you never agreed to? I should post weekly. I have to work late. I'm supposed to do it this way.

In this episode, I'm getting personal — sharing the exact moment I realized that the word "have to" had quietly taken over my work, my schedule, and my sense of self. After three years of recording a podcast every single week (yes, even on holidays, even at midnight before family trips), I finally asked myself a question I should have asked long ago: Who actually made this rule? And why was I so afraid to break it?

Drawing on cognitive behavioral therapy principles, I walk you through how our unexamined "should" thoughts generate real feelings of pressure, resentment, and overwhelm — and how a simple shift in awareness can change everything. Because here's the truth: most of the rules driving your exhaustion aren't facts. They're automatic thoughts. And you can change them.

What you'll discover today:

• Why "I have to" and "I should" are rarely facts — and what they're actually costing you

• How automatic, unexamined thoughts create feelings of obligation, guilt, and overwhelm

• The specific question to ask yourself that reveals whether a "rule" is actually worth following

• How running on "shoulds" quietly affects your mood, your energy, and the people around you

• A practical framework for rethinking your responsibilities and becoming more intentional about what you take on

• Why authenticity and courage — not perfection — are what people are actually looking for from you

Timestamps:

00:00 — Introduction: When Business Overwhelm is Really a Mindset Problem

03:45 — The Hidden Cost of Outsourcing Your Creative Voice

07:20 — Perfectionism vs. Authenticity: What Audiences Actually Want

11:00 — Algorithm Rules and the "Shoulds" of Social Media

15:30 — The Weekly Podcast Grind: A Case Study in Obligation

20:00 — What Happens When You Finally Give Yourself Permission

24:00 — The CBT Framework: Rethinking Your Responsibilities

27:30 — How "Shoulds" Run in the Background and Drain Your Joy

31:00 — Practical Steps to Identify and Question Your Obligations

35:00 — Final Thoughts: Efficiency, Effectiveness, and Living Intentionally

Connect with Kimberly:

• Get in touch: kimberlyknull.com/contact

• Connect on LinkedIn: linkedin.com/in/kimberly-knull/

• Connect on Facebook: facebook.com/courageousleadership.ca/

• Connect on Instagram: instagram.com/kimberlyknullpsych/