What is a personal brand? Not the surface-level version — the aesthetics, the following, the logo — but the real thing. In this episode, Erin Meinel gives a clear, jargon-free definition of personal branding and makes the case for why it is the best business model for a homeschool mom’s life specifically.

Low startup cost. Genuine flexibility. Content that works while you are doing school. And the long-term asset of an audience that follows you, not just your offer. This episode is for the homeschool mom who has heard the term personal brand and never quite understood what it meant or whether it was for someone like her.

It is.

In this episode:

• What a personal brand actually is — and what it is not
• Why a blog, a product line, or a coaching service is not a personal brand on its own (but can be part of one)
• The three reasons a personal brand fits a homeschool mom’s life better than other business models
• What building association over time actually means and why it is the most durable asset you can create
• Why the next question is whether this model is the right fit for you specifically

Links mentioned:

Personal Brand Identity Quiz: erinmeinel.com

About Erin

Erin Meinel is a former early childhood educator, entrepreneur, and homeschool mom to two boys. She is the founder of Erin Meinel LLC and helps homeschool moms build businesses that fit the life they are actually living. Find her at erinmeinel.com.

Resources

-Visit the website: erinmeinel.com

-Join the Homeschool Moms Make Money newsletter for behind-the-scenes in Erin's homeschool and business and gain weekly tactical takeaways.

-Discover your personal brand identity (yes, everyone has one!) by taking the Brand Identity Quiz!

-Read more about why Erin does what she does on her Substack publication, Eternal Parenting.