7 Recipes For Unreasonable Hospitality in Veterinary Medicine
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Brenda flies solo this episode to unpack the book, Unreasonable Hospitality through a veterinary lens, breaking down 7 recipes for creating standout experiences for your team and clients. From mise-en-place-style preparation before appointments to the small, intentional details that turn a single visit into years of loyalty, Brenda shares real practice examples, including a Southeast Texas team that anticipates doctors' needs before they even walk into the exam room, and a Medical Director whose handwritten notes kept client relationships personal even as his schedule got busier.
Along the way, Brenda covers why empathy matters in every interaction, what vet med can learn from the trust between a restaurant's front and back of house, how practice owners set the tone the way chefs and restaurateurs do, and why training your team well before service begins is the real secret ingredient.
Resources mentioned:
- Unreasonable Hospitality, written by Will Guidara
Thanks for listening!
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