Claire Corwin, Program Director of the Alzheimer's Association Rochester and Finger Lakes chapter, cuts through the confusion around one of the most misunderstood and far reaching diseases in the world, and explains exactly what families in our community can do right now.

Discover the critical difference between dementia and Alzheimer's disease, why an accurate diagnosis leads to a better care plan, and what the 10 warning signs actually look like in real life versus the normal forgetfulness we all experience. Learn why a shift from a loved one's baseline, in mood, memory or daily functioning, is the most important signal to watch for, and why behavioral changes are often the earliest and most overlooked red flag.

Hear how the Alzheimer's Association supports Rochester families through free care consultations, education programs, caregiver resources and a 24 hour helpline staffed by master level clinicians who can help you prepare for one of the hardest conversations you will ever have. Claire also shares the one thing friends and neighbors of caregivers can do differently today, stop asking if there is anything you can do and start offering something specific.

Learn about the 15th Annual African American Health Symposium on April 9th, a free event with both in person and virtual options focused on a community that is twice as likely to develop dementia, and find out how donations to the Alzheimer's Association fund research that is closing in on a cure one study at a time.

Call 1.800.272.3900 anytime, day or night, or visit alz.org to learn more, register for upcoming events or make a contribution.