7: Measuring your communication will save you time and money
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7: Measuring your communication will save you time and money
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このコンテンツについて
How boring is measurement? All those numbers and stats, we just want to create exciting content and share it with the world, right?
Of course we do, but as small business owners we also need to protect our precious time and money.
In this episode, I show you that measurement can actually be pretty simple and easy and it can give us the freedom to make great decisions, spend wisely and get to know and connect with our audience on deeper levels. Yes, measurement is a magic tool!
I’ll step you through:
- Why measurement is important (hint: it’s got something to do with time and money!)
- Why we sometimes think it’s harder than it is
- The three key areas we should be measuring with lots of examples of communication activity and content we should measure
- How frequently should we be scanning our results and what do we do with them
- And the most important thing you should do for yourself!
If you have any questions about measurement or anything communication related in your business, send me a message at www.calmcommunication.com.au and don’t forget in a couple of episodes we will be workshopping one of your communication challenges so send those in too!