In this "On the Rocks" episode of Brand on the Rocks, host Ryan Holck tackles one of the most overlooked – yet absolutely essential – aspects of brand marketing: website messaging. Whether your site is the digital front door of your business or the first impression you make on potential customers, Ryan makes it clear that how you communicate your story online is make-or-break.

Get ready for a practical, hands-on audit: Ryan lays out the exact steps you need to follow to evaluate your website's messaging for clarity, effectiveness, and action. He breaks down the process into three strategic "tests":

• The Clarity Test – Can a stranger answer four crucial questions from your homepage in under seven seconds? If not, your story might be getting lost.

• The Headlines Test – Ryan shows you how to pull your headlines into a doc and judge whether they stand alone to tell your brand's story, appeal to your customer's actual search terms, and reinforce your process and value.

• The Calls to Action Review – Are your visitors overwhelmed with too many options, or left wondering what to do next? Ryan teaches you how to tally and evaluate your actionable buttons, links, and offers so every visitor knows exactly what you want them to do.

But this isn't just theory: Ryan walks through a real-life, rapid-fire website audit for a friend's business, revealing how these principles play out—and where most sites fall short in converting visitors into leads.

If you're a small business owner, solopreneur, or passionate entrepreneur, you'll walk away from this episode with a direct, step-by-step blueprint for transforming your website from a passive "about us" page into an active sales tool that keeps your messaging bold and your brand unforgettable.

Ready to distill the clutter and sharpen your website's impact? Listen to the episode, grab the downloadable audit guide from the show notes, and follow Brand on the Rocks for more straight-up insights on marketing, messaging, and making your brand stick.

Pour yourself your favorite drink, hit play, and commit to clarity—your business will thank you.

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Want to cut through the noise and create a brand story that actually connects? Schedule a call with Ryan Holck at DistillYourStory.com.

Get the free guide: Website Essentials — The 8-Part Blueprint for a Lead-Generating Business Website. Download it now at DistillYourStory.com/Website-Blueprint.

Ready to simplify your message and grow your business? Explore Ryan's Distill Your Story Framework — proven to help entrepreneurs and teams craft clarity that drives revenue. Learn more at DistillYourStory.com.

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