💰 Thinking about selling your MSP? Or just preparing for growth?
This episode of Cogent Conversations delivers straight talk on MSP mergers and acquisitions, liquidity events, deal structures, and what really happens after closing.
Too many technology service providers misunderstand the difference between an exit and a liquidity event. Not every sale means you walk away. In fact, many founders stay, roll equity, and experience multiple “bites of the apple.”
In this episode, we break down:
🔥 Top 3 Highlights:
1️⃣ Exit vs. Liquidity Explained – Why most “exits” aren’t true exits and how rollover equity creates long-term upside.
2️⃣ Dual Arbitrage Strategy – How professional investors grow EBITDA and multiples simultaneously.
3️⃣ Due Diligence Reality Check – Why clean books, organized contracts, and strong financials increase valuation instantly.
You’ll also hear insights on earnouts, private equity structures, AI’s operational impact, and how to prepare emotionally and financially for life after the deal.
Whether you're building to sell or building to scale, this conversation helps MSP owners create a business buyers actually want.

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🔷 About Cogent Conversations
Cogent Conversations is a straight-talk podcast focused on IT mergers and acquisitions for Managed Service Providers (MSPs) and technology services firms.
Hosted by Rick Murphy, CEO of Cogent Growth Partners, the show dives deep into the realities of MSP growth, valuation, acquisition strategy, leadership transitions, and exit planning. 💼📈
This is not theory. It’s practical, real-world insight from years of buy-side and sell-side experience in the IT services space.
Whether you're:
✔️ Scaling your MSP
✔️ Preparing for a future exit
✔️ Exploring mergers or acquisitions
✔️ Looking to increase EBITDA and enterprise value
Cogent Conversations delivers clarity on what buyers actually look for — and how to run your business today so you’re ready tomorrow.
If you’re serious about growth, valuation, and long-term strategy in the MSP industry, this podcast belongs in your regular rotation.

🎥 YouTube: https://www.youtube.com/channel/UCfQZUgOM_11e6AHcS-dlqYg
🌐 Web: https://cogentmergers.com/
🔗 Company LinkedIn: https://www.linkedin.com/company/cogent-growth-partners-llc/
👤 Rick Murphy LinkedIn: https://www.linkedin.com/in/ramurph/


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