In this solo episode of Better Your Business, Cheryl Goetz shares seven powerful business lessons passed down from her retired entrepreneur father. After a summer conversation at the cottage sparked reflection, Cheryl revisits the advice he lived by and how she’s seen it play out in real time throughout her own real estate career. From leadership and financial discipline to integrity and mindset, this episode is packed with practical wisdom for realtors who want to build sustainable, profitable businesses without sacrificing peace of mind.

In this episode you will hear:

• [02:37] Share the wealth. Why rewarding loyalty and effort builds long-term success and how Cher applies this mindset in her own business.
• [04:19] A real example of sharing the wealth. How inviting a social media manager into a growth opportunity and rewarding her contribution to a retreat’s success.
• [05:48] Working 16-hour days in the beginning and embracing seasons of hustle intentionally while building a strong foundation.
• [09:12] “Don’t cheat the tax man”. The importance of integrity, organization, and staying calm during audits or financial scrutiny.
• [11:50] “Don’t do anything that will keep you up at night”. Choosing ethical decisions over commission and protecting your peace.
• [14:21] When everything feels like it’s blowing up the simple but powerful practice of pausing, stepping away, and responding with clarity.
• [16:48] Financial discipline for realtors navigating unpredictable income cycles.
• [19:35] Managing overwhelm while overseeing 16 custom home builds and the leadership lessons learned under pressure.
• [20:16] “You drive the ship” — stepping into the CEO role of your real estate business instead of reacting to clients and circumstances.
• [21:26] Shifting from “I’m just a realtor” to “I am the captain of this organization” and setting boundaries, expectations, and leading with authority.

If this episode resonated with you, share it with a fellow realtor, leave a review, and subscribe so you never miss an episode designed to help you build a business that fuels your life — not drains it.

Connect with Cher:

Instagram: @chergoetz_

Join the Better Your Business Membership / Grab Resources Mentioned: https://betteryourbusiness.thinkific.com/collections

Meet Cheryl 'Cher' Goetz:

Cheryl Goetz has been a Realtor since 2016 and knows firsthand what it feels like to build a business filled with anxiety, confusion, and constant pressure. After raising two kids, navigating a transition from new construction to resale, and adapting through shifting markets, she transformed her career into one that now feels intentional, joyful, and ease-filled. Today, Cheryl helps women in real estate do the same — creating businesses that reflect their authentic selves, attract aligned clients, and grow sustainably. Her mission is simple: to help women drop the industry “shoulds” and build businesses that fuel their lives.

Let's Connect:

Instagram: https://www.instagram.com/chergoetz_?igsh=MWZrY2Rlem9ua3RrdA==
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/bybpodcast
Contact: hello@athomecompany.ca

Thank you to our Sponsors:

Staci Millard @ Thrive Accounting

Instagram: @thriveaccounting

Website: https://thriveaccounting.co

EFV Legal

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Website: efvlegal.ca