Episode Highlights

• Humble Beginnings in Brazil – Growing up in a simple but hardworking family, Bernardo helped in his mother’s garage salon from the age of eight.
• Childhood Responsibilities – As the son of a single mother of five, Bernardo took on adult responsibilities early, caring for siblings and contributing to the household.
• First Business at Age 12 – Reselling clothes to salon clients, Bernardo discovered his entrepreneurial drive and reinvested profits into personal growth.
• Self-Taught Hairstyling – Learning through observation, he mastered highlighting techniques before ever receiving formal training.
• Building BCO London – With his savings, he opened his first salon, focusing on premium service and creating a “home away from home” for clients.
• Trio Hair Extensions – A thriving family business co-owned with his mother and sister, symbolizing strength in unity.
• Woman’s Spa – A vision of wellness and beauty brought to life by his sister, now expanding into products made with Brazilian ingredients.

Key Takeaways

• Success is built from necessity. Bernardo’s empire wasn’t born from a childhood dream of hairstyling, but from the drive to build a better life.
• Cultural heritage is an asset. His Brazilian background gave him unique perspectives and artistry that set him apart in the beauty industry.
• Family is a strength. Collaborating with his mother and sister allowed him to create businesses rooted in shared values and trust.
• Customer experience is everything. BCO London’s warm, home-like atmosphere offers a human connection missing from most corporate salons.
• Strategic expansion matters. Diversifying into salons, extensions, and spa services strengthened his brand and broadened his reach.

Resources & Mentions

• BCO London – Premium salon in Marylebone, London
• Trio Hair Extensions – Family-owned hair extension brand and salon
• Woman’s Spa – Nail and wellness spa in Fitzrovia, London
• Upcoming Products – Body treatments and oils featuring Brazilian ingredients

Follow Bernardo’s inspiring journey as he continues to expand his beauty empire with BCO London, Trio Hair Extensions, and the upcoming Woman’s Spa product line.

✨ Connect with Bernardo on Instagram: @bernardohairco | @bco.salons | @tryo.hairextensions | @blu.kw | @wummanspa | @bernny.club ✨