66. From Hip-Hop Superfan to 11 Years of Podcasting, with Cesar Rodriguez
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66. From Hip-Hop Superfan to 11 Years of Podcasting, with Cesar Rodriguez
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Cesar Rodriguez built an 11-year hip-hop podcast on one rule: never make a guest feel used.
Cesar has hosted The Rodriguez Show out of Southern California for over a decade, starting as a hip-hop news show and evolving into a wide-ranging interview series with musicians, DJs, and creatives. He now freelances as a podcast producer through Rodriguez Podcasts. Cesar talks with Julian about the moment hip-hop hooked him for life, why marketing is still the hardest part of the job after 11 years, and the one non-negotiable he holds every guest and client to.
IN THIS CONVERSATION, WE GET INTO:
- The song that turned Cesar into a lifelong hip-hop fan, and how that fandom became a career
- Why marketing, not content, is the hardest part of podcasting after 11 years
- His one non-negotiable for every guest and every client: genuine creative drive
- How he stays patient building a show for a decade-plus without chasing instant payoff
- The habit that instantly puts nervous guests at ease on camera
ABOUT CESAR RODRIGUEZ:
Cesar Rodriguez has hosted The Rodriguez Show for 11 years, interviewing musicians, DJs, and creatives out of Southern California. What started as a hip-hop news show grew into a wide-ranging interview series, and Cesar now freelances as a podcast producer through Rodriguez Podcasts. He also co-hosts a self-help and music-reaction YouTube channel with his wife, Carla.
CONNECT WITH CESAR RODRIGUEZ:
- The Rodriguez Show on Instagram: instagram.com/therodriguezshow
- The Rodriguez Show on YouTube: youtube.com/@TheRodriguezShow
- Rodriguez Podcasts (freelance production) on Instagram: instagram.com/rodriguezpodcasts
- Carla and Cesar on YouTube: youtube.com/@CarlaandCesar
MORE RESOURCES:
Follow the OFFICIAL "loves music" playlist on Apple Music:https://music.apple.com/library/playlist/p.4Y0J406i03DQrX
"loves music" playlist on Spotify: https://open.spotify.com/playlist/0qE3kq89oyg3tFNbmRfHEO?si=vopaKQnNS8OHn0r2fFTVBg
Check out the "loves music" podcast website: https://www.podpage.com/loves-music/
Julian on Instagram: https://www.instagram.com/julianjones417/
Julian on Threads: https://www.threads.net/@julianjones417
Check out Julian's book: https://a.co/d/0hzWNkiD
This podcast is managed by Wildwave Podcasting: https://www.wildwavepodcasting.com