Most people think convincing is part of the job.

A client hesitates. They ask more questions. They raise an objection. And suddenly you feel the urge to explain more, justify your recommendation, and help them see why your solution is the right one.

But what if that urge is actually a warning sign?

In this episode, Deb explores one of the most important lessons she's learned through sales, coaching, leadership, and life: the moment you start trying to convince someone, you've already moved away from leadership.

You'll learn why convincing creates resistance, how discomfort often triggers us into pushing harder, and what to do instead when a client seems uncertain. Deb shares practical questions and leadership principles that help people think more clearly, make decisions they trust, and move forward without pressure.

In this episode you'll discover:

• Why convincing often creates the very resistance you're trying to overcome
• • How to recognize when you've slipped into "convincing mode"
• • Why client hesitation isn't necessarily a problem to solve
• • The difference between helping someone think and influencing an outcome
• • How great leaders create clarity instead of pressure
• • Practical questions that lead to better conversations and better decisions

If you've ever found yourself explaining, justifying, or pushing harder in an effort to help someone move forward, this episode will help you shift from persuasion to leadership—and build deeper trust with your clients in the process.

In the next episode, Deb continues the conversation by exploring the psychology of decision-making and what is really happening when people struggle to choose.

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Work with Deborah

If you're ready to create more focus, more sales, and a business that supports the life you want to live, learn more about coaching opportunities.

➡️ www.deborahstellingwerff.com

Connect with Deborah

LinkedIn: www.linkedin.com/in/deborahstellingwerff

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Website: www.deborahstellingwerff.com

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