62 | Why Your Book Sales Drop After the Holidays And What Christian Authors Can Do About It
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概要
Your book sales were great during the holidays—and then January hit and everything stopped. Now you're panicking, wondering if you did something wrong or if this is a sign you should quit.
Take a breath. This post-holiday sales slump happens to almost every author, and once you understand why, you can stop spiraling and start planning strategically.
In this episode, I'm breaking down:
- The four real reasons your book sales tank after the holidays (hint: it's not you)
- What January sales do NOT mean about your books, your business, or your calling
- The biggest mistakes Christian authors make during sales slumps—and how to avoid them
- Six practical strategies to use this season wisely instead of just surviving it
- How to tell the difference between a seasonal dip and a real problem that needs addressing
- The faith perspective that will help you stop white-knuckling results and start trusting the process
If you're staring at your dashboard right now feeling discouraged, this episode will help you understand what's actually happening, protect your peace, and make wise decisions that won't hurt your business in February.
This episode is for you if:
- Your holiday sales were strong but January tanked
- You're tempted to slash prices or make desperate decisions
- You're wondering if God is closing doors through your sales numbers
- You need practical wisdom (not just "pray harder") for navigating slow seasons
The harvest isn't measured in a single month. Let's talk about how to stay steady, stay faithful, and actually use this season to your advantage.
👉 Listen now to uncover the secret to becoming an anointed scribe!
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You’ve learned the strategies.
You’ve prayed for breakthrough.
But something deeper has been misaligned.
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This is your U-turn.
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Where direction becomes clear again.
And where joy quietly returns.
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