『62: Not All Leads Are Deals: How to Filter Property Opportunities』のカバーアート

62: Not All Leads Are Deals: How to Filter Property Opportunities

62: Not All Leads Are Deals: How to Filter Property Opportunities

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In this episode, Jonathan Stobbs and Kieron Shepherd dive discuss the essential skill of evaluating and filtering property development leads. For new and scaling developers alike, it is easy to fall into the trap of "shiny penny syndrome," treating every incoming lead like a goldmine. KEY TAKEAWAYS Filter Fast to Protect Your Time: New developers often jump at every opportunity, but early disqualification is key. Running leads through personal criteria early prevents wasting weeks on non-viable sites. Profit is Made at the Buy: Always calculate your Gross Development Value (GDV) and subtract your profit margin and build costs first to establish the maximum purchase price. Never work backward from an agent's or vendor's asking price. Build a Diverse Sourcing Network: High-value leads come from establishing long-term relationships with land agents, commercial brokers, architects, local builders, and direct-to-vendor outreach. Identify Vendor Motivations: Whether a seller needs a fast exit to repay lending or is open to a Joint Venture (JV), understanding their pain points enables creative, win-win deal structuring. Align Leads with Strategy: Spreading risk across multi-unit developments or commercial conversions offers economies of scale, better tax rates, and greater control over the surrounding site environment compared to single residential flips. BEST MOMENTS "Not every deal is a deal." "The more you progress in your career as a property developer, you will hone your filters." "You make your money when you buy." "It's a marathon, not a sprint. It's not a get-rich-quick scheme... it's a get-rich-slow scheme." "Your success as a developer isn't measured by how many leads you receive; it's by what you buy and what makes profit in the long run." YOUTUBE CHANNEL ⁠https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive
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