#60 – Socceroos, Matildas & the A-League’s Brand Problem (feat. Mark Crowe)
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#60 – Socceroos, Matildas & the A-League’s Brand Problem (feat. Mark Crowe)
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In this episode of Green & Gold FC, Graham is joined by Mark Crowe, Managing Director of Brand Finance, to discuss the commercial and branding challenges facing Australian football.The conversation starts with Football Australia’s finances, including its record revenue, recent deficits, and whether the Socceroos and Matildas are generating the commercial return their popularity should command.Graham and Mark then look at how Australian football can turn World Cup interest into long-term support for the A-League, why domestic club football matters so much for media rights and sponsorship, and what the game can learn from the AFL, NRL and cricket.They also discuss the A-League’s brand struggles, expansion, one-city clubs, the national second tier, old soccer versus new football divisions, and Mark’s scepticism around promotion and relegation from a brand finance perspective.A wide-ranging episode on Football Australia’s revenue problem, the Socceroos and Matildas, the A-League, expansion, the second tier, promotion and relegation, and the challenge of building football’s brand in Australia.