(Part 2 of 2 with WIT Advisors.)

In Episode 6 of the BORN TO BE A SNOWFIGHTER podcast, Bob and Nick sit down with Phil Sexton, founder of WIT Advisers and the SWiM® (Sustainable Winter Management). In this fascinating conversation, Phil discusses the environmental problem that the usage of road salt poses to our water sources, the history of salt usage in the United States (spoiler: it might have started with the "Miracle On Ice" in Lake Placid at the 1980 Olympics), and what snow clearing professionals can do to become part of the solution.

Phil's background in landscape and snow and ice management is extensive, and his unique knowledge of industry environmental impact (including graduate research at Harvard), is unmatched. The conversation concludes with an discussion on how WIT Advisers, much like Metal Pless, is helping clear the way for a safer environment.

Come see Metal Pless at upcoming trade shows in North America, including the Landscape Ontario 2026 and remember - Metal Pless™ is always copied, never duplicated!

FROM THIS EPISODE:

Learn more about WIT Advisers and the SWiM® (Sustainable Winter Management) Program:

CLICK HERE

Read SWiM® research mentioned in the episode here:

CLICK HERE

Watch Paul Vanderzon explain the benefits of LIVE EDGE technology at the 2015 Salt Summit:

CLICK HERE

Learn about salt-reduction efforts and the annual Salt Symposium from the Lake George Association web site:

CLICK HERE

Read an article from the Lake George Association describing the partnership with Metal Pless:

CLICK HERE

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Watch BORN TO BE A SNOWFIGHTER episodes on YouTube:

CLICK HERE

Follow Metal Pless on Instagram:

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Follow Metal Pless on Facebook:

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Connect with Metal Pless on LinkedIn:

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Own a Metal Pless? Join the Metal Pless Owner's Group on Facebook:

CLICK HERE

Listen to "Born for This" by Royal Deluxe on Spotify:

CLICK HERE

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Contact Metal Pless directly:

go@metalpless.com

1 (866) 362-1688