When is the right time to sell your MSP? Is it market conditions… or mindset?
In this episode of Cogent Conversations, Rick Murphy of Cogent Growth Partners breaks down one of the biggest myths in IT M&A: waiting for the “perfect number” before selling.
Many MSP owners anchor themselves to a valuation goal — a retirement number — without understanding what actually drives buyer interest and liquidity events. The truth? Timing is rarely about tariffs, interest rates, or the economy. It’s about profitability, transferable customer relationships, and whether your business can run without you.
🔑 Top 3 Highlights:
1️⃣ 🧠 Why “I’m not ready yet” is usually a mindset issue
2️⃣ 💰 The difference between liquidity events and traditional exits
3️⃣ 📊 What buyers truly pay for — and why talent matters more than contracts
If you're a technology services provider (TSP), MSP, or MSSP considering growth, acquisition, or eventual sale, this episode gives you clarity on how to build a business buyers actually want.
No fluff. No hype. Just straight talk on IT mergers and acquisitions.

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🔷 About Cogent Conversations
Cogent Conversations is a straight-talk podcast focused on IT mergers and acquisitions for Managed Service Providers (MSPs) and technology services firms.
Hosted by Rick Murphy, CEO of Cogent Growth Partners, the show dives deep into the realities of MSP growth, valuation, acquisition strategy, leadership transitions, and exit planning. 💼📈
This is not theory. It’s practical, real-world insight from years of buy-side and sell-side experience in the IT services space.
Whether you're:
✔️ Scaling your MSP
✔️ Preparing for a future exit
✔️ Exploring mergers or acquisitions
✔️ Looking to increase EBITDA and enterprise value
Cogent Conversations delivers clarity on what buyers actually look for — and how to run your business today so you’re ready tomorrow.
If you’re serious about growth, valuation, and long-term strategy in the MSP industry, this podcast belongs in your regular rotation.

🎥 YouTube: https://www.youtube.com/channel/UCfQZUgOM_11e6AHcS-dlqYg
🌐 Web: https://cogentmergers.com/
🔗 Company LinkedIn: https://www.linkedin.com/company/cogent-growth-partners-llc/
👤 Rick Murphy LinkedIn: https://www.linkedin.com/in/ramurph/


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