59 Virality and Building a Brand That Lasts with Cassie Pannier
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59 Virality and Building a Brand That Lasts with Cassie Pannier
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In this episode of The Rave Social Podcast, Jaiden sits down with Cassie Pannier, brand designer and founder of Gathery Creative. They talk all things branding, virality, and what it actually looks like to build a brand people connect with. They get into why chasing viral content isn’t always the move, how to show up consistently without blending in, and why strategy matters way more than just having pretty visuals.
They also chat about messaging, rebrands, brand worlds, and how to create a brand that feels clear, memorable, and totally you. If you’re building a business and want your brand to feel more intentional and less trend-chasey, this one’s for you.
FOLLOW JAIDEN ON INSTAGRAM
FOLLOW CASSIE ON INSTAGRAM
GATHERIE CREATIVE
WATCH THE VIDEO EPISODE HERE
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