57. The Biggest SEO Update for Social Media and Why I'm Changing This Show
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57. The Biggest SEO Update for Social Media and Why I'm Changing This Show
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I'm finally spilling the tea on how my work has expanded beyond LinkedIn, and why that means you'll start hearing more about Instagram, SEO, content marketing, and building a business that attracts clients consistently.
I also dive into two exciting updates that could change the way you create content:
• Google's new Search Console feature that lets you see which search terms bring people to your social media content.
• Instagram's new search insights, including the magnifying glass feature that reveals the keywords helping people discover your posts.
I'll walk you through exactly how I'm using these insights to build content strategies for my clients, even when I don't have access to their Instagram accounts.
If you've ever wondered how to create content that's easier to discover without chasing trends, this episode is for you.
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