Join Us for DealMachine Unveiled: https://www.dealmachine.com/unveiled

Fourteen years of wholesaling and fix and flip in Jacksonville, Florida, and Obi and Shelby Dorsey of Freedom Home Buyers are still at it while most investors have come and gone. In this conversation with David, they walk through what's actually kept the business alive across every market shift since 2011, from a disciplined buy box to a hard rule on marketing spend. They get candid about why scaling their team past 20 people backfired and how they settled into the leanest, most profitable version of the business yet. They also cover self-managing 35 rental properties and how they use DealMachine data inside their Salesforce CRM to find and close deals.

KEY TALKING POINTS:

0:00 - Meet Shelby & Obi

2:53 - Why Wholesaling Is Their Focus

4:40 - How It All Started 14 Years Ago

9:38 - Shelby Joins the Business

12:30 - Evolving Their Marketing Channels

14:35 - Using DealMachine Daily

16:13 - Lessons From Scaling Up

19:59 - The Truth About Marketing Methods

24:27 - Their Perfect Buy Box

29:29 - Property Management Tips

32:18 - Advice for New Investors

34:01 - Where to Find Them & Name Stories

36:55 - Outro

LINKS:

Facebook: Obi Dorsey

https://www.facebook.com/obi.dorsey

Facebook: Shelby Dorsey

https://www.facebook.com/shelby.dorsey.9

Website: Obi Buys

https://www.obibuys.com/

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/