Coaching is changing fast.

With AI making information, templates, and formulas easier to access than ever, the real value of coaching is no longer just knowledge.

In this episode, Cory sits down with Josh Biro, owner of Artha Coaching and one of Cory’s own business coaches, to talk about where the coaching industry is headed and what wellness entrepreneurs should actually look for in a coach.

Why This Matters

Information is everywhere now.

But information alone does not grow a business.

The right coach helps you take action, make better decisions, stay accountable, challenge old beliefs, and become the person who can actually hold the next version of your business.

Key Takeaways

✔️ Information-based coaching is being disrupted by AI
✔️ Great coaching helps business owners take action
✔️ Accountability is more than checking off a task list
✔️ Business growth often requires the owner to change first
✔️ Wellness businesses need better sales beliefs, clearer thinking, and stronger implementation

Cory’s Legal Pro Tip

“As your business grows, the people around you matter more — your coach, your lawyer, your team, and the systems that help you make better decisions.”

🎧 Want to understand what great coaching really looks like now? Hit play now.

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