543. Resonance Over Reach with Jay Acunzo
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543. Resonance Over Reach with Jay Acunzo
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Most marketers are obsessed with reach. Jay Acunzo thinks that's the wrong game entirely.
In this episode of Marketing Speak, I sat down with Jay Acunzo, keynote speaker, author of Break the Wheel, and host of How Stories Happen, who built a thriving speaking business from scratch, lost it all in five days when the pandemic hit, and came back with a sharper mission: helping experts stop being commodities and start being irreplaceable.
Jay shares:
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Why resonance beats reach every time, and how to build a business where clients come because they want you, not just someone who looks like you
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The 'That's the thing about' device, a single phrase that turns a good story into one that actually inspires action
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Align, Agitate, Assert, Invite, the four-part story structure that moves your audience from where they are to where you want them to be
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Why your competitive edge will never come from a $20/month AI subscription, and what to do instead
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The two things every great interviewer must master to capture real, specific, powerful stories from guests
If you have something genuinely worth saying and want to say it in a way that actually lands, this episode is your blueprint.
Listen now!