Private equity already ate HVAC and plumbing. Roofing is next, and most owners have no idea what's coming. Watch the first ever CEO Roundtable episode and subscribe for the full series.

This is episode 1 of the Forge Podcast, where the people actually doing the deals talk about what it really takes to scale and exit a home service business.

The conversation gets into how PE values your company, where most owners leave millions on the table, and the EBITDA math that makes 1 plus 1 equal three.

At the table with Sam: Cody Klein runs CommercialRoofer.com and has helped roughly 260 roofing companies clean up sales, ops, and finance after selling his own company in the early COVID-era consolidation wave.

Josh Langford is the Chief Strategist Officer, the accountant-slash-marketer who sits with founders every week and forces them to actually look at the scoreboard.

Ryan Nichols, the COO, spent 20 years building Eco Roof and Solar to around $100 million, then spent three years inside a private equity fund.

What you'll learn in this episode:
The EBITDA multiple math that lets 1 plus 1 equal 3 (and sometimes more)
Why 90 percent of PE deals collapse in due diligence and what kills them
Why half of CEOs get fired after they sell, and how to not be one of them
The four-number weekly scorecard almost no roofer is actually keeping
Key man risk: the silent number that quietly destroys your valuation
CEO confessions from the table about the mistakes none of them want to admit out loud

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