Welcome to the second episode of Season 5 of the Cannabiz Conversations podcast! In this episode, host Sean sits down with Cassie Tomaselli, the founder of Tomaselli Media and a PR extraordinaire in the cannabis industry.

Cassie shares her incredible journey into the cannabis space, starting from her early days in trade journalism to becoming a marketing director for one of Ohio's first level one operators. She discusses the evolution of the cannabis industry, the challenges and opportunities in emerging markets, and the importance of thought leadership and public relations.

As an entrepreneur, Cassie also introduces us to her innovative project, The Green Room, a membership program designed to help cannabis professionals enhance their visibility and media presence.

Join us as we explore the complexities of the cannabis industry, the significance of community support, and the future of cannabis as Cassie prepares for motherhood.

Don't forget to check out our sponsor, Hephaestus, the house of automation, for all your pre-roll production needs!

Timestamps:

00:00 - Introduction

00:55 - Cassie's Origin Story

02:43 - The Evolution of the Cannabis Industry

06:45 - Marketing in an Emerging Market

10:17 - The Green Room

26:32 - Hot Hits Segment

30:24 - Cassie's Thoughts on Parenting and Cannabis

Links:

Hefestus: Hefestus-Tech.com

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