When a company is doing well with one product 99% of the time they should be doubling down and optimizing that product...

Instead, most companies get bored and launch another product without recognizing all the money they're losing by making this error.

So, in this episode we discuss a company that was doing $120,000/month from one product and instead of doubling down they got distracted, and now are struggling.

Plus, we dive into how another company lost over $250,000 making the exact same mistake and trying to launch a product there was zero demand for...

When their hero product was already working and starting to scale.

This was more of a themed catch up than a super structured podcast, but here's a few things we chatted:

-The value of singular focus for freelancers and biz owners

-Why the woman in the red dress is so dangerous to business growth

-What made Nick pivot away from his Med Spa marketing business

-How our brains are wired for new and novel things (entrepreneur ADD)

-Why a lack of focus burns employees out at companies

-The unexpected costs of doing business and losing focus

-What sticking to optimizing one funnel teaches you

-How everyone in Austin is a "coach" or "entrepreneur"

Connect with Nick:

-Facebook: https://www.facebook.com/profile.php?id=100000071772126

-Twitter: https://twitter.com/NickBrowne_

Connect with Alex:

-Newsletter: mcmahon-consulting.ck.page/bfcm

-YouTube: https://www.youtube.com/channel/UCB17rznuEjP4HmJOtGbYlVg

-Twitter: https://twitter.com/alex_mcmahon_

-Instagram: https://www.instagram.com/alex.mcmahon85/