Objections aren't the enemy—they're the gateway to the sale.

In this episode, Leigh Farnell breaks down the five powerful reasons every sales team must master objection handling if they want to win more deals, protect margin, and build trust fast.

You'll discover:

• Why objections are actually buying signals—and what to do the moment they appear.

• The psychological mistake 87% of salespeople make that destroys deals.

• How top performers use questions—not pressure—to dismantle doubt.

• The simple mindset shift that instantly boosts confidence in high-stakes conversations.

• How mastering objections shortens sales cycles, increases close rates, and stops unnecessary discounting.

Packed with real examples, scripts, and strategies you can use immediately, this episode will help you transform objections from roadblocks into revenue.

Perfect for sales leaders, business owners, and anyone serious about turning hesitation into "yes."

Free link to the CZ6 Sales and Business Growth community group

https://lfbbcz6sales.app.clientclub.net/courses/offers/b366de1c-363e-4bd3-b840-4a6e3d2497fa

Unlock Exclusive Tools and Resources to Sell More, Grow Your Business and Lead Your Best Life - For Business Owners, Sales Leaders and Entrepreneurs

Members get free access to:

• Live online sessions and mini-workshops
• Templates and green sheet tools
• Action checklists and diagnostics
• Sales mindset and visualisation training
• Early invitations to events and certifications

"You'll start using the same tools we use with CEOs, executives, and sales teams across industries."

Join Free. Learn Fast. Grow Strong.

No hidden fees. No spam. Just real strategies, tools, and support to help you sell more, lead better, and grow your business.

👉 [Join the Free CZ6 Sales & Business Growth Community Group Now]

https://lfbbcz6sales.app.clientclub.net/courses/offers/b366de1c-363e-4bd3-b840-4a6e3d2497fa