5/4/2026 STORYTELLING CONVERTS STRANGERS TO LISTENERS, AUDIENCE MEMBERS TO CUSTOMERS AND FANS TO FRIENDS

EPISODE 1775

RESOURCES MENTIONED IN THIS VIDEO:

🚀 Book Your Private Story Audit with J. Loren: https://pci.jotform.com/form/222696275293163

🎙️ Listen to the Leading Leaders Podcast: Leading Leaders Podcast by StoryPowerAcademy.com Studio with Host and Coach J Loren Norris

ABOUT THIS VIDEO

STORYTELLING CONVERTS SEEMS LIKE AN OVER GENERALIZATION UNTIL YOU SEE IT HAPPEN REPEATEDLY.

For many years I have watched people attempt to “add story” to their elevator pitch, sales process, and their persuasion paradigm. I have listened to well crafted AI generated stories with matching artwork and glimmering graphics. I have witnessed the simple suddenly becoming slick and the tantalizing trickery become a tempting trajectory.

Playing with words, smithing words, alliteration and emotion are tools of the craft of communication and must be part of the serious conversation surrounding sales… but those techniques alone are not storytelling.

And yet, storytelling converts. A good story, converts better than a well told lie.

In this video series, J. Loren Norris discusses:

• The StoryPower Method for engineering workplace culture.

ABOUT J. LOREN NORRIS

J. Loren Norris is a John Maxwell Certified Coach, US Air Force Veteran, and the Founder of StoryPower Academy. With 30+ years of experience speaking to audiences of up to 40,000, Loren helps leaders and influencers tell better stories, better.

CONNECT WITH LOREN:

🌍 Website: jlorennorris.com

🔗 LinkedIn: https://www.linkedin.com/in/jloren

🐦 X (Twitter): https://x.com/jlorennorris

#StoryPower #LeadershipCommunication #PublicSpeaking #JohnMaxwellTeam #ExecutiveCoaching

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