🥁 Introducing a new content series called "The DeBrief"! In each episode - we’re going to unpack some of our favourite Canadian campaigns with some of the brilliant minds (client-side & agency-side) behind them.

As marketers - we see some amazing work but rarely have a chance to receive a behind-the-scenes look. What was the insight? Where was there tension? What got left on the cutting room floor? All of those questions & more will be answered in each episode!

First up - we unpacked Skip’s incredible brand refresh (formerly Skip The Dishes) & new “Skip to the Good Part” platform. We had the pleasure of chatting with Phil Sylver (Creative Director at Skip) & Rami Dudin (Executive Strategy Director at Courage).

Amongst other things - we chatted about: how Jon Hamm found himself back at the centre of their new campaign, the scene that had some of them on edge, the recipe to a great client/agency relationship & how they are continuing to re-insert themselves in the lives of consumers across the country.

You won't want to "skip" this one😉!

⚾ In this mini-episode, we chatted with Mitch Sharma who is the Sr. Manager of Sports Sponsorships & Regional Marketing at TD.

Whether it was earlier on his career with the Edmonton Oilers or co-hosting his own podcast called “The Sports Business Life Podcast” - sports marketing has been a through-line in his incredible career. We chat with him about his thoughts on the thriving business of sports & his advice for anyone looking to break into the industry.

Amongst other things - we learned about a game-changing conversation that shaped his career, how his team approaches partnerships, why brands are increasingly looking to invest in sports & the types of roles that are available at TD. Also, we all left feeling the need to watch a Tom Cruise movie marathon 🚁🏃‍♂️ (it’ll make sense once you listen).

As a quick reminder - in addition to long-form interviews with our incredible guests, we’re releasing short-form content that will answer the most burning questions that we receive from students/new grads. Have any topics in mind? Send us a message: 4pspod@gmail.com.

🎓 In this mini-episode, we have an “office hours” style chat with Grant Packard, an Associate Professor & the Program Director of the Master of Marketing at the Schulich School of Business! We take a small trip down memory lane but spend most of the time picking his brain on the future of marketing.

More specifically - we chat about the rapidly evolving marketing world (thanks AI🤖) & hear his timeless tips on how to navigate it.

We also learn a bit more about the inspiring story on how he got his start in the industry & the lessons that came with it (hint: it involves driving an old truck to NYC, working at the first digital agency & late-night limos).

As a quick reminder - in addition to long-form interviews with our incredible guests, we’re releasing short-form content that will answer the most burning questions that we receive from students/new grads. Have any topics in mind? Send us a message: 4pspod@gmail.com.