In this episode, Steph sits down with email marketing strategist Melissa Seideman, CEO of Not Another Email Company, to unpack why email marketing is still one of the highest ROI tools available for entrepreneurs—and why too many business owners are leaving money on the table.

Melissa shares the exact strategies her clients use to average 50.7% email open rates and 6.64% click rates—far above industry averages.

Mentioned in the Episode:

Run to get Melissa's free email audit (are you kidding me): https://notanothervirtualassistant.com/offers-nav/free-audit/

Keep up with Melissa

Instagram: https://www.instagram.com/notanotherva

Threads: https://www.threads.com/@notanotherva

Need to start your email list or maybe just migrate to THE email marketing platform that makes design, connection, & conversion easy? Get 25% off your first full year of Flodesk.

Together, Steph and Melissa dive into:

1. Why your email list is more valuable than your social following
2. The welcome sequence mistake costing businesses thousands
3. How to write subject lines people actually open
4. Why funnels aren't dead—they just need to evolve
5. The Rule of Three that dramatically improves click rates
6. Why engagement matters more than list size
7. What happened when Melissa unexpectedly lost access to Instagram for five days

If you've been relying on social media to grow your business, this conversation might completely change the way you think about marketing.

In This Episode

✔ Why industry averages are misleading

✔ How to improve your email click rate

✔ The biggest welcome sequence mistakes

✔ Why list size isn't the metric that matters

✔ How to use segmentation to increase sales

✔ The dangers of building your business on rented land

✔ Why email is still the highest ROI marketing channel

Memorable Quotes

"I'd rather have a smaller list that's engaged than a bigger list that doesn't buy."

"Stop chasing the algorithm. Own your audience."

"Funnels aren't dead. Bad funnels are."

"People open emails because they know, like and trust the sender—not because of luck."

"Your business deserves an audience you actually own."

Continue the Conversation

Steph brings the realist of the real to help you grow in business and in life. Keep up with her Shenanigans via email:

https://stephrubio.myflodesk.com/letsconnect