WHAT DOES REAL ALLYSHIP IN SPORT ACTUALLY LOOK LIKE?

In this episode of the 4TG Podcast, Kylie Lynch sits down with Damian “Damo” Hopper, creator of Prune Masters and one of the strongest public supporters of women’s football in Australia.

What started as social media content turned into something bigger.

Damo shares how visibility, public pressure, and speaking up can create real change inside sport. From helping amplify women’s teams that were being overlooked to challenging gambling culture and calling for stronger accountability, this conversation asks difficult questions about the future of sport and who gets supported.

This episode goes beyond headlines.

We talk about influence, responsibility, leadership, and what happens when people stop waiting for someone else to fix the problem.

Whether you’re an athlete, coach, parent, sports fan, or someone trying to create change in your own space, this episode will stay with you.

IN THIS EPISODE

✔ How social media created real sporting change
✔ Why male allyship requires action
✔ Challenging gambling culture in AFL
✔ Protecting women’s voices in public spaces
✔ Accountability and leadership in sport
✔ Building stronger environments for future athletes
✔ Creating momentum through everyday actions

ABOUT THE GUEST – DAMIAN HOPPER

Damian “Damo” Hopper is the creator behind Prune Masters and an advocate for women’s sport and positive cultural change. Through content, public conversations, and community influence, he has become an important voice supporting greater visibility and equity across Australian sport.

Connect with Damo on Instagram: [@d___hop]

Support the show

ABOUT THE HOST

Kylie Lynch is the Founder and Host of 4TG (For The Girls), a podcast and platform on a mission to keep more girls and women in sport.

A VFLW athlete, Australian representative in Polocrosse, coach, mentor and media/communications professional, Kylie has spent her career at the intersection of sport, media and community impact. Through 4TG, she shares the stories, lessons and experiences of elite athletes, coaches and industry leaders to help girls and women build confidence, navigate challenges and stay involved in sport for longer. Because sport doesn't just build athletes. It builds confidence, resilience, leadership, connection and opportunities that positively impact girls and women both on and off the field.

Connect with Kylie:

• Instagram: @kylie__lynch
• LinkedIn: Kylie Lynch
• Website: www.4tg.com.au
• Email: kylie@4tg.com.au

JOIN THE 4TG COMMUNITY

4TG exists to help keep more girls and women in sport.

Through powerful conversations with athletes, coaches, experts and industry leaders, we're building a community where girls and women feel inspired, supported and empowered to stay in the game.

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