Everyone says your podcast will get you clients. I’ve said it too. But I've been thinking about it differently lately, and I think what podcasting is really doing is something more powerful than that.

If you've ever wondered why your podcast isn't bringing in clients yet, or why you launched with excitement and slowly started to lose steam, this episode is for you.

In this episode, I'm sharing the reframe that changed everything about how I think about podcasting and why I believe it's the most honest and most powerful way to look at your show.

In this episode:

• Why "podcasting gets you clients" is not the complete story, and what it's doing instead
• The difference between awareness and trust, and why that distinction matters more than your download count
• The personal story that reminded me firsthand why podcasting is the most powerful trust-building tool available to us right now
• Why how you launch matters just as much as whether you launch
• What I am promising when I say I can help you launch your podcast the right way

Ready to see what your podcast could look like? Get your Podcast Launch Blueprint

WORK WITH ALLISON

• Launch a Podcast in 6 Weeks
• Monthly Podcast Support

CONNECT

• Instagram: @allisonnitsch
• Threads: Follow here
• Website: allisonnitsch.com

PODCAST TOOLS I USE

• Podcast Hosting: Captivate — 7-day free trial
• Recording & Editing: Descript
• Website: Showit
• Email Marketing: Flodesk

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Mentioned in this episode:

Before You Hit Record

The private podcast for business owners who already know they want a podcast and want to make sure they build one worth building. Inside you'll learn: -what needs to be in place first -mistakes that make podcasts feel like too much work -what a strategic launch looks like -how to know if you're ready http://allisonnitsch.com/start