How can ministry leaders communicate more clearly, raise support more effectively, and invite people into the story God is writing through their work?

In this episode, Josh and Corina talk with Lisa Diaz, host of the Story Driven Fundraising podcast, about how ministry leaders can use the power of story to fundraise, communicate vision, and help people understand the impact of their ministry. Lisa shares how she grew up as a missionary kid, initially resisted the idea of fundraising, and later discovered the incredible power of story while creating a fundraising video that led to hundreds of children being sponsored.

Lisa explains why many ministry leaders struggle to clearly communicate who they are and what they do, especially when they have not been trained in messaging, fundraising, or marketing. She shares how leading with story helps people emotionally connect with the need, understand the mission, and see their role in the solution.

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• (00:00:00) - Introducing Lisa Diaz
• (00:01:40) - Lisa’s story and ministry background
• (00:02:39) - Why story matters in ministry fundraising
• (00:05:41) - The video that changed hundreds of lives
• (00:08:45) - Why storytelling is so powerful
• (00:11:31) - Lead with the problem your ministry solves
• (00:14:22) - Invite supporters into the story
• (00:15:19) - Paint the bigger vision
• (00:17:01) - Biblical perspective on fundraising
• (00:19:13) - Lies ministry leaders believe
• (00:21:07) - Finding your ideal donor
• (00:22:49) - Lisa’s top communication tip
• (00:24:21) - Free ministry newsletter resource
• (00:25:42) - Where to find Lisa