LISTEN TO THIS EPISODE IF YOU WANT A STATUS REPORT ON SOCIAL MEDIA TODAY

In this episode, Madison breaks down the biggest shifts happening on social media heading into Q3 and Q4 of 2026. From the death of follower count obsession to why community is becoming your greatest competitive advantage, this is a practical status update on how product-based brands should be approaching Instagram, TikTok, and content marketing today.

If you're planning your holiday marketing strategy, this episode will help you focus on what actually drives attention, builds trust, and creates long-term growth.

In this episode:

• Why followers matter less than ever and what metric actually does
• The biggest misconception founders still have about organic social media
• How to create content that earns attention in today's attention economy
• Why conversation and "chatter" are more valuable than going viral
• The role community plays in building a category-leading brand
• Why identity-based branding is outperforming traditional marketing
• How AI is changing content creation and where it shouldn't replace humans
• Why social media has become your brand's new website
• The content pillars every product-based business needs heading into Q4
• What founders should prioritize to build momentum before the holiday season

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Topics we discuss: business growth, e-commerce strategy, how to scale your product business, business economy tips, overcoming sales plateaus

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