What if the reason you haven't hit your biggest goal isn't your work ethic, your strategy, or your market — but the fact that you're unconsciously arguing with yourself?

In this solo episode, I break down a framework built on the ideas of Carl Jung that's been going viral online, and I translate it into pure entrepreneur terms. One part of you wants the dream. Another part fears the cost. And across the 450+ interviews I've done with world-class entrepreneurs, I've watched the same thing play out again and again: the subconscious always follows the stronger part — which is why so many founders end up in constant motion but never in direction.

I'll walk you through the 3-step, 10-day practice for ending that internal tug-of-war: how to name what you actually want (the un-negotiated version), why your unconscious responds to identity rather than desire, and the two-minute morning rehearsal that rewires how your brain filters reality. I tie it back to lessons from building companies over 20+ years, training for Ironman, and engineering rule-based systems — and I close with a 10-day challenge you can start today.

If your goals keep stalling for reasons you can't quite name, this is the missing piece. Pull up a notepad — this one's a working session.

Credit to @TheElevatngMind on X for the original thread that inspired this episode.

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After interviewing 450+ founders, CEOs, and operators, one thing became clear: the people who win don't follow the traditional playbook — they operate by a different set of rules.

Here is what you will learn in The Misfit Code:
✔ The patterns that show up over and over — no matter the industry
✔ The execution behaviors that separate builders from talkers
✔ How top performers make decisions when certainty doesn't exist
✔ The truth about momentum, discipline, and follow-through
✔ Why most advice sounds good — but fails in the real world

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