He ran webinars every single week — and lost money every single time.

Mark's ads were working. His show-up rate was solid. His CPLs were decent. So he did what most coaches do — he rewrote his presentation, tweaked his offer, and hoped things would change.

They didn't.

Turns out the problem had nothing to do with any of that. His funnel was architecturally broken — it only had two zones. The zone he was missing? That's the one that took him from losing money to a 6x return on ad spend. Same ads. Same offer. Same webinar.

If you're running webinars and wondering why the numbers don't add up, this one's for you.

In this episode, you'll discover:

• Why your webinar probably isn't the problem — and the real reason most webinar funnels bleed money even when the ads and offer are solid
• The pre-event "Indoctrination Sequence" — how to build trust with your audience before they've even seen your face on screen (and why sending more emails before the webinar is actually the right move)
• The Three-Path CTA — a simple way to close your webinar that makes "I'll think about it" almost impossible for your audience to say
• The 10-80-10 Rule — why 80% of your attendees are buyers who just weren't ready on the day, and how to make sure they come back to you instead of your competitor
• Zone Three: The Long Tail Webinar System — the 21-30 day follow-up architecture almost nobody builds, and how adding it generated Mark 30%+ more revenue from the exact same event

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com