Michael Dente went from small land deals to a full-scale single-family operation with more than 100 closings. In this episode, he breaks down why land was the perfect entry point, what pushed him to pivot, how novations now make up most of his business, and how PPC and cold callers keep his cost per deal surprisingly low. He also shares how he discovered a company was stealing his PPC leads, how he rebuilt his systems, and how he now uses DealMachine data to target 80,000+ optimized records each month.

KEY TALKING POINTS:

0:00 - Intro

0:35 - How Michael Dente Got Started In Real Estate

2:40 - Infill Lots vs. Larger Tracts & Finding Buyers

6:32 - How Investing Changed His Life After Being An Agent

9:03 - What He Did After Land Flipping

11:08 - How He’s Generating Leads Now & Moving To SFH

14:27 - How He Picked His Markets

16:39 - How Many Deals He’s Done & Novation Deals

20:29 - What His Team Looks Like

21:59 - His Biggest Challenge & Hiring VAs

28:12 - His Feedback For DealMachine

32:50 - Closing Thoughts

33:20 - Outro

LINKS:

Instagram: Michael Dente

https://www.instagram.com/only1_michaeldente/

Website: Michael Dente

https://michaeldente.exprealty.com

Instagram: David Lecko

https://www.instagram.com/dlecko

Website: DealMachine

https://www.dealmachine.com/pod

Instagram: Ryan Haywood

https://www.instagram.com/heritage_home_investments

Website: Heritage Home Investments

https://www.heritagehomeinvestments.com/