46. Chopin Vodka: the brand breaking the neutrality myth
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46. Chopin Vodka: the brand breaking the neutrality myth
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Since 1993, Chopin has been spearheading the luxury, super-premium vodka category. This is a brand that was one of the early adopters of promoting how good-quality base materials can create flavoursome vodka, and debunking the age-old assumption that vodka is neutral – because as fans of this versatile spirit will confirm, it is anything but. I recently connected with the founder and CEO of Chopin Tad Dorda to learn more about the brand’s establishment and what it’s like overseeing Poland’s last family-owned vodka maker.
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The Spirits Business Podcast is hosted by Melita Kiely, editor-in-chief of The Spirits Business. This podcast episode was edited by Matchbox Motion.
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