As 2025 winds down, I’m pulling back the curtain on what this rollercoaster of a year really looked like behind the scenes in my business.

From record-breaking months to dips that tested my resilience, this transparent wrap-up is part celebration, part reflection, and part forecast. I’ll walk you through the hard numbers, the honest lessons, and how all of it is shaping my focus for 2026 (spoiler alert: community is front and centre).

Inside this episode, I share:

• What made 2025 a wild ride in client work, offers, and energy
• A breakdown of my stats: clients, members, podcasts, summits & bundles
• Why repeat clients and retention strategies remain my North Star
• Highlights from launching 45 podcast episodes without missing a week
• A sneak peek at what’s changing in 2026 (and what’s staying the same)
• My 2026 word of the year… and the personal invitation I’m sending your way

View the episode transcript here.

Where to from here?

Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

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