Most coaches running webinars are making about half of what they could be.

And their ads have nothing to do with it.

Which is a bit of a gut punch if you've spent the last six months obsessing over your creatives, tweaking your Facebook targeting, and stressing about every dollar going into your ad account.

Because here's the thing — a webinar that's "profitable" and a webinar that's actually optimised are two very different things. The gap between the two? That's where the real money is hiding.

In this episode, Terence pulls back the curtain on 7 real strategies — with real clients, real numbers, and real results — that are quietly unlocking significantly more revenue from webinar funnels that are already up and running.

Here's what you'll discover:

• How one client built a list of 100,000 people from a single webinar funnel, then launched 20 other course creators to that same audience — and took an equity stake in each business. That's 20 different revenue streams from one list.
• The "precision conversion engine" model that helped an established 7-figure coaching business grow nearly 3x in 5 years — and how proper audience segmentation turns unpredictable conversion rates into a repeatable system
• Why most webinar funnels don't have an ad problem — they have a messaging problem. And how a simple repositioning took one trading education program from breaking even ($1 in, $1 out) to a 12x return on ad spend in the very next webinar
• The "on-call webinar" — a simple, low-effort strategy that ended up generating more revenue than the original live event — plus how one client made £85,000 from his existing list without spending a single extra cent on ads
• A cautionary tale about how one client went from six-figure launches and strong results for 8 solid months… to barely breaking even. And the specific mistake that caused the crash (spoiler: Meta's new AI system is now actively punishing this exact behavior)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com