Shelley Hitz, founder of Christian Book Academy and Retention Lab Incubator member, submitted a brilliant question: “What should I actually do with all the member testimonials I’ve collected?” This bite-sized episode breaks down exactly how to repurpose, categorize, and embed testimonials across your funnel, from the first touchpoint to retention and affiliate advocacy.

Whether you’ve got a few nice words or full-blown case studies, this episode gives you a strategic framework to finally make your testimonials work harder.

What we cover:

• Why not all testimonials are created equal (and which ones to use where)
• How to categorize feedback by funnel stage and format
• Strategic ways to plug testimonials into your sales, onboarding, and retention workflows
• Creative use cases you might not have thought of: like email takeovers, milestone trackers, and lead magnets built on member wins
• How to start now even if all you’ve got is a spreadsheet full of snippets

Check out the Client Cast Formula to launch your own private case study podcast here.

View the episode transcript here.

Where to from here?

Join Retention Lab🧪, the membership for savvy online business owners determined to grow their revenue, referrals and repeat business without more marketing. Join here!

Find out how you can get my strategic customer experience brain on your brand here.

Grab the FREE State of the Customer online business industry report with first-hand findings, gaps & opportunities PLUS proven strategies to boost your customer experience. Download FREE here!

Check out my favourite CX tools and resources here.

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