44: Capital Campaigns: Knowing When Your Nonprofit Is Ready for What’s Next
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44: Capital Campaigns: Knowing When Your Nonprofit Is Ready for What’s Next
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In this episode, we sit down with Amy Eisenstein, ACFRE, CEO and Co-Founder of Capital Campaign Pro, to demystify what capital campaigns are, when nonprofits are truly ready for one, and how to plan them well.
Amy shares how campaigns differ from day-to-day major gift fundraising, key indicators that your organization is ready to “think bigger,” and why careful planning, feasibility studies, and clear strategy are essential for success. She explains how to structure quiet and public phases, engage your board in meaningful roles, protect and even grow your annual fund during a campaign, and invite donors into stretch gifts without burning them out. Amy also touches on the evolving role of technology and AI in campaign planning and donor analytics.