Hi, I'm Tyson Franklin, and in this episode of the Podiatry Legends Podcast, I welcome back Dr Ben Pearl from Arlington Foot & Ankle for his fourth appearance on the show. As always, our conversation takes a few unexpected turns, from patient psychology, healthcare challenges, what podiatrists can learn from businesses outside our profession, and a few movie references.

Ben shares some real-world experiences from working in the United States healthcare system, including the challenges of helping uninsured patients and the emotional toll that can come from going above and beyond for someone who may not appreciate your efforts. We discuss the importance of recognising fear in patients and their families, setting boundaries, and learning how to read the room during difficult consultations.

We also explore the concept of "shape-shifting" in practice, being flexible enough to adapt your communication, treatment recommendations, and approach to suit each patient.

Along the way, we dive into lessons from the Good Feet Store, why scripts matter, how patient experience influences outcomes, and why reputation remains one of the most powerful marketing tools a podiatrist can build.

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Podiatry Legends Website
For additional show notes and other links, make sure you check out the Podiatry Legends Podcast website. And if you have any guest suggestions or ideas for the podcast, please send an email to tyson@podiatrylegends.com

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If you want to make more money from your podiatry business and have more time off with your family, please visit my website at tysonfranklin.com to learn how I can help you make this a reality.

Otherwise, feel free to email me any questions you may have at tf@tysonfranklin.com.

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YouTube
If you'd like to watch the videos of each podcast, or additional business videos I produce, visit my channel, Tyson E Franklin.