Ep. 42 - Freshta Farzam, CEO & Founder at LYTE Aviation pioneering a 40-seater eVTOL ABOUT FRESHTA FARZAM: Freshta Farzam is a German (spiritual) entrepreneur who believes that bold mindset, sharp focus and passionate co-creation is the solution to tackle our climate crisis. A few years ago, almost obsessed over “direct air capture” technology, Freshta studied an over 500 pages book in one day in order to grasp the possibilities we have in existing direct air capture technologies and to combine them with her bold business mindset. With her hybrid mental capabilities, understanding business strategy as well as technology, she then approached the fundamentals of aviation, such as the physics of an aircraft with the same passion and eagerness to research, study and find an ideal solution for the aviation industry with her team. She worked as the connecting part between renewable energy projects (solar, wind farms, biomass plants etc), then with direct air capture and lastly with green hydrogen upstream & downstream projects and introduced them to strategic partners and investors. One major thing was usually missing though: the bold mindset of her clients. Approaching them with upscaling strategies, she could literally feel the fear in their minds to expand horizons. That is what lead her to jump on the horse herself and help solve the sustainability challenges that aviation is facing today and even harder tomorrow. At LYTE Aviation, Ms Farzam, is focused on the creation of a disruptive 40seater eVTOL aircraft that expands the horizons of current dimensions, shapes and opportunities. “Whatever you dream, begin it, for boldness has genius, power and magic in it” (Goethe), that is the philosophy by which Ms Farzam enters into highly competitive industries and yet, expands the existing technologies with her bold mindset. LYTE Aviation is therefore today working and collaborating with world-leading suppliers and partners such as Inmarsat, Inflight Canada and many more (that will be announced very soon!). Genius senior advisors from these partnerships have popped up on her journey that have been and are still standing by her side on the journey of co-creation. Freshta believes that combining smoothly wisdom from the past with current knowledge and then looking excitedly into the same future together, is what moves mountains, exponentially. The solid foundation for LYTE Aviation has been laid the last 3 years, researching, studying, co-creating while attracting genius minds into her team and bringing almost 200 years of aviation expertise together, signing strategic partnerships with suppliers and future clients, in order to create the next-level UAM/RAM disruption. ABOUT THE PODCAST: Welcome to Founder's Ascent. In this podcast, we will explore self improvement, success, and motivation through the stories of Founders. These Founders are not just entrepreneurs who created startups that became successful businesses, but those who founded a new lifestyle, purpose, or mindset that allow them to pursue success, money, and/or fame without sacrificing health or happiness. The journeys of athletes, innovators, philosophers, and creators will inspire discussion between our co-hosts and guests who share their ideas on life. Feel free to Subscribe to get our next episode which airs every Tuesday at 12pm CST. Learn How to Become an Entrepreneur Learn How to Become a Leader Learn How to Goal Set Learn How to Build Wealth Learn How to Make Money Learn How to Get Rich Learn How to Earn Money While You Sleep Learn How to Live a Life You Love Learn What is Accountability in Business Learn What is Specific Knowledge Learn What is Leverage Learn How to Use Code to Get Rich Learn How to Use Media to Get Rich Learn How to Use Capital to Get Rich Learn How to Use Labor to Get Rich Learn How to Invest Learn How to Think About Business Learn How to Start a Business Learn How to Become Successful Learn How to Accomplish Your Goals