415: How AI Search Is Changing Local Business, with TJ Todd
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415: How AI Search Is Changing Local Business, with TJ Todd
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For twenty-five years, getting found online meant chasing blue links on Google. That era is ending fast - and TJ Todd of Studio 490 is back on the show to explain what's replacing it. Jeff opens with a telling stat from his own experience: at a broker luncheon, five or six hands went up when he asked who'd gotten a lead from AI search in 2025. Zero went up for 2024.
TJ breaks down what actually earns you a citation in an AI answer, from answer engine optimization and directory consistency to why Reddit threads and Google reviews now carry real weight. He also makes the case for where to start if you're behind - your own website first, then local SEO and social - and offers a line worth sitting with: hesitation is costing you more than you think.
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