LISTEN TO THIS EPISODE IF YOU WANT TO USE BLACK FRIDAY AS A TEST TO PROPEL YOUR BUSINESS FORWARD

Today, I’m breaking down how to use your Black Friday results as a diagnostic tool for your entire business: what it revealed about your marketing, offers, operations, audience, and growth strategy… and how to turn that data into a clear Q1 plan instead of just “trying again next year.”

Whether you’re disappointed, exhausted, or excited but overwhelmed by what comes next, this episode will help you identify your biggest bottleneck and decide exactly what to focus on first in the new year.

What You’ll Learn in This Episode:

• How Black Friday acts as a mirror for the true health of your business
• The 3 “types” of post Black Friday founders (and which one you are)
• How to use the 5-part audit framework to pinpoint your biggest bottleneck
• What your data is telling you about traffic, buyer intent, and conversions
• The planning mistakes that quietly sabotage holiday sales
• How to separate emotional frustration from strategic gaps
• How to choose your primary Q1 focus and reverse-engineer your 2026 goals
• What to prioritize next if your issue was visibility, conversions, or operations

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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