Today on The Owner Seat Podcast, host Albert Ramos goes straight at the reason most boutique fitness studios and online coaching businesses feel “successful” but still feel broke: profit leaks + payroll drift + zero cash visibility — not a “more leads” problem.

Paul Roch, CPA helps online fitness coaches and boutique studio owners translate confusing financials into operator language, tighten processes, and build cash flow clarity that lets you pay yourself without crossing your fingers. He’s also a real operator inside complex systems — currently serving as Executive Director of Academic Affairs and Business Operations at the University of Houston’s Conrad N. Hilton College of Global Hospitality Leadership, with years overseeing budgets, HR, and large-scale reporting.

This episode is for operators who are tired of:

1. making decisions off the bank balance
2. thinking “revenue is up” while profit is missing
3. watching payroll creep month after month
4. getting surprised by “small” expenses that compound into chaos
5. not knowing if they can pay themselves consistently

In this episode, we unpack:

1. What a “profit leak” actually is in simple operator terms
2. The most common leaks in boutique fitness (software stack sprawl, contractors, marketing creep, processing fees, payroll waste, etc.)
3. A fast, non-overwhelming way to audit the last 60–90 days of expenses
4. How to cut costs without nuking operations or culture
5. The “small” leak that’s the most dangerous because it compounds

1. How payroll drifts to insane levels without anyone noticing
2. What “healthy” payroll ranges look like (and what changes the range)
3. The levers that reduce payroll % without destroying morale (schedule design, class utilization, comp models)
4. How to handle comp conversations when you know you’ve waited too long
5. The minimum KPI dashboard to catch drift early

1. The operator-grade metrics that expose reality (not vanity):
2. revenue, profit margin, retention, average revenue per client, owner pay consistency
3. The ONE metric that creates the biggest “truth moment” in the next 30 days
4. What to do operationally when